Creative Concepts

If you want to compete with the other businesses in your sector, you need to find marketing strategies that will individualize your company.  Stock images downloaded from the web won’t give you the individuality that your company requires.

Despite the well-known phrase, “don’t judge a book by its cover”, human beings are naturally visual creatures, and it is in our nature to make first impressions from the images we see. It is becoming more important to use creative photography for your online business with the rise of a visual culture.

Put your phone camera away and

Get your self ready for some
breathtaking photography!

Key Elements to Good Photography

The Composition

Whereas many compositions, such as music, painting, sculpture, and design, start from a blank canvas and compose through the art of inclusion, photography is the opposite. As photographers, we start with the world as it is and practice the art of exclusion. Rather than adding elements to an empty canvas, we are taking them away from a very messy canvas.


Light, can be used as a compositional element. However, it is also an important part of the photograph as a whole. Different qualities of light can evoke different responses in your viewer, and as such, it is a very potent tool to understand. Light also has color, which can have a great effect on how your viewer perceives your image.

The Moment

Moment is so important to us that we will wait hours for the light to glint off the water in just the right way, or the perfect character to walk into our scene. We will throw away images where the wind blew hair in the wrong way, dismissing them as subpar. Focusing on this element of your image is a sure way to make better photographs.

It’s Talk Time!